Page 4
A survey of 220 businesses shows demand concentrated in the small-and-medium segment.
The Q3 market leans clearly toward SMB customers over the enterprise segment,
with shorter purchase cycles and lower legal barriers.
Page 7
This quarter's competitive analysis recorded a broad round of price adjustments.
Competitor prices dropped roughly 15% on average, putting pressure on positioning
and margins unless plans are repriced.
Page 11
On growth channels, conversion data shows
community channels convert twice as well as paid at the same cost,
especially among SMBs.